Denver ROI Tracking and Website Analytics

Sexton and Company believes that one of the growing problems in the internet marketing industry is that most companies don't even know what the users of their web sites are doing on their own sites.  Web site analytics is vital to the success of your internet marketing programs.  If you can determine what the user is looking at, and most importantly not looking at, you can create a targeted campaign to fix those issues.  Below is some information that will help you understand what Sexton and Company offers in the way of website analytics and conversion analysis.  With these methodoligies we have increased our clients web site conversion rate substantially.

Sexton and Company offers web site reporting which includes total search engine traffic, search engine referrers, and individual keyword ranking. Reports outline search engine traffic trends, keyword trends, and are available in both numerical and chart format.

Conversion Analysis

Sexton and Company can provide conversion analysis which determines ROI based a variety of factors as described below.

Traffic vs. sales conversions

• Sales by keyword conversions
• Sales by search engine conversions
• PPC conversions
• Natural search conversions

Tracking and Reporting Software

Sexton and Company's tracking software work by inserting a few lines of Javascript on each page of your web site, from here the software gathers the data you need to start making more informed maketing and business decisions.  Based off of your set goals you can show detailed information on how you attained the conversion (i.e., direct sale, lead generated, or contact form filled out.) by keyword,navigation path ,search engine or any other criteria you set forth.

Understand Visitor Behavior - Easily and immediately understand how visitors interact with your web site.

Visual Interface - See where visitors go, how long they stay and from which page they exit.

Custom ROI Analysis - Easily Track Sales - Sales, Revenue, Cost and conversion are available at a glance. 

Give us a call at 303-246-0366 to discuss your requirements.